Today’s donors span five generations, each shaped by different experiences, values, and expectations. Understanding what motivates each generation, and how each prefers to engage, is becoming an essential fundraising skill as we experience the greatest transfer of wealth in history. Whether your organization is focused on retaining long-time supporters or engaging the next generation of philanthropists, you’ll leave with practical strategies you can use.

Session 2 Featured Resources

• Tools and research from 21/64 on engaging next-generation donors and multigenerational families

• When Generations Collide by David Stillman